Reebok international
Reebok internationalReebok International Ltd.
BUSINESS SUMMARY
I. General Background Information
Reebok International Ltd. is a worldwide sports and fitness company influencing the athletic lifestyle of the world since 1895. The story of Reebok International Ltd.
began in Victorian England when Joseph William Foster created the first known running shoe with spikes for members of his local running club. Mr. Foster had a
victorious clientele of distinguished athletes through his company J.W. Foster & Sons.
With the ability of being an aspiring entrepreneur, Mr. Foster handcrafted shoes for affluent runners during his time. Foster's grandson's later expanded their
grandfather's visions of igniting a passion for winning, to do the extraordinary, and to capture the consumer's heart and mind. They later transformed J.W. Foster &
Sons into Reebok International Ltd., named after an African gazelle during 1958.
Reebok's corporate headquarters is located in Stoughton, Massachusetts. This is where twenty six percent 26% of Reebok's 6,300 employees work on being a leading
worldwide designer, marketer and distributor of sports, fitness and casual footwear, clothing and equipment. The corporate office's business phone number is (617)
341-7150 located at 100 Technology Center Drive Stoughton, Massachusetts 02072, U.S.A.
II. Financial and Statistical Information
Reebok International Ltd. has had a good financial period supporting the fact that future prospects and financial outlook do seem rewarding. Reebok International Ltd. currently has three subdivisions: the Reebok � brand, Rockport �, and the Greg Norman � collection. The Reebok brand, the largest of the three, focuses their products on athletic sports, fitness, and casual footwear,
apparel, and equipment products. Rockport's product line consists of dress wear and shoes. The company is also the North American licensee for Ralph Lauren footwear, which launched a new line early this year. Finally the Greg Norman business is
more focused on golf apparel.
Anyone investing into a company should evaluate their opportunities of minimal risk along with their ability to control their own destiny, to get profits. Giving a company such as, Reebok International the financial backing it needs to develop new innovative ideas would be contributing to this fact. This would later provide stockholders with rising earnings per share. As a result, a decision like this would basically enable an individual like you or I to reap what we have reluctantly sown.
According to available graphs, Reebok International's stock prices during the years of this present decade have been steadily increasing, based on 52-week high stock prices. For example, a 45.3 high in 1996 increased to a 52.9 high in 1997. Again, focusing on the fiscal years of 1996 and 1997, revenues have grown respectively with that of the company's earnings per share. Sales have increased 4.7% from $3,478.6 mill. in 1996 to $3,643.6 mill. in 1997 while earnings per share increased 15% from $2.00 per share in 1996 to $2.30 per share in 1997, also. Reebok's net income decreased by a factor of 2.8% having $...
To view the complete essay, you be registered.