Record industry
Record industryTime For More On The CD
The music business is experiencing a recession where record sales are
reaching all-time lows. All record companies have in the last few years
experienced a considerable decrease in sales. Finding the cause or
causes of this has naturally become a major concern for all of them.
Some blame the recession in the West in general, but that can hardly
explain why one industry is losing out so much more than others.
Music today is less from the heart than it used to be only ten years
ago. It is mostly a purely commercial product to be used up and thrown
away. A lot of modern music has a short but intense life span. People
are not prepared to pay as much for a 'disposable' product as they are
for a 'reusable'. The hit song of the week is fed to us all through
radio and TV so intensely that we need not buy the record. And when it
is no longer broadcasted no one remembers it.
Attempts to change this and promote more quality, depth and
originality in music have not been very successful. The whole
entertainment business is ruled by trends and, quality seems to have
gone out of style
To simply lower the price of a CD is a commonly suggested solution,
naturally advocated by the buyers. But no business favors such a remedy.
Not only since it reduces their income but also because it sends out the
wrong signals to people. It gives the impression that the product is
worth less and that the customers have been charged too much before. And
if the price can drop by ten per cent this year people might expect it
to drop another ten per cent next year.
A better settlement could be enhancing the product and...
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