Ford Focus Copying Honda Civic
Ford Focus Copying Honda CivicFord Focus Copying Honda Civics?
Have you ever heard of a live commercial? Or better yet ever seen one? Well Ford Motor Company is about to launch the new Focus. The Focus is targeted at the first time buyers market. Ford Motors is spending at least $100 million dollars in this new approach marketing strategy. I always thought that TV commercial's were pre-recorded. This is not the case here. Ford is actually launching a miniseries of commercials to create a following like a sitcom. With a hired actor Annabelle Gurwitch from the sitcom "Dinner & A Movie." Ford Motors are targeting viewers from MTV, and the Urban audiences. Ford will advertise in the Non-Traditional marketing strategies. I think that Ford is trying to win over the Honda's campaign of such good advertising and the success to the first time car buyer market creating a pool of loyal customers. Honda was the first company to utilizes the V-TEC technology. Now Ford wants to throw a similar technology into the Focus called Z-TEC. I think that Ford must think that people who do not know the difference will buy the Focus, I don't think so! Ford will always be Ford & Honda will always dominate the Import compact class. As Far as I am concerned, Ford better spend that advertising money on better performance reliability. Honda has proven that it is not the advertisement, but loyal customers that...
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