Engagment ring
Engagment ringA Diamond is Forever
To women it represents pure beauty; to a man, money. It is a girl's best friend, and a symbol of a man's affection. The ad is directed to women, with the assumption that the women will present the ad to the men, giving a subliminal message that the diamond is exactly what they want. Men will attempt to do whatever it takes to show their affection and make women happy, including moving mountains or spending two months' salary on a simple band of metal with a rock in it. The search for the perfect ring may take the man to the ends of the earth, or at least to a bigger mall, before that flawless gem is found and the woman's approval is evident.
The simple band of metal with a rock in it that is just a ring to men, signifies beauty and elegance that is found to be attractive and exquisite to women. Women will seek special occassions to attend, just to show off the ring, while men are content to sit back and take all the credit for finding this wonderful treasure. As the woman displays her new diamond to her circle of friends, there is an obvious change in the atmosphere as a sense of competition between the men begins. The men will of course will have to rise to the challenge of providing a symbol of affection for their significant others that equals or surpasses the value of their friend's diamond.
After the diamond is presented to its intended,...
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