Elizabeth Arden
Elizabeth ArdenBy: Shayna
Elizabeth Arden Elizabeth Arden, formally known as Florence Nightingale, changed her name in 1909 with the introduction of her first shop selling facial creams. She began as a normal working girl, taking different odd jobs here and there. Then she was introduced into the cosmetic world by Eleanor Adair, who hired Arden on as a clerical consultant at her London firm in Saks Fifth Ave. There, Arden learned to give facial treatments and studied the basic formulas of make-up, which allowed her the basic knowledge to open her own cosmetics shop. With partner Elizabeth Hubbard the shop flourished, they had a winning product with their own Elizabeth Arden's youthful complexion to advertise it. Later when Hubbard died Arden took over the company to own and manage with only a group of advisees, which she seldom listened to. Elizabeth Arden was an astute businesswoman who not only focused on what the company already had but what it could have. Therefore, she spent much of her time perfecting current products and creating new and innovative products. Her downfalls though were her violent temper, she was a very demanding and difficult employer who easily blew up at...
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