Disney
DisneyTable of Contents
I. What Walt Disney World Represents
II. What I Did and How I Learned
A. Traditions and Discovery Day
B. Working as a Custodial Hostess
C. Working as a Cast Member
D. Working as a College Program Student
E. Comparing Walt Disney World
To Other Theme Parks
1. Busch Gardens
2. Sea World
3. Universal Studios
4. Walt Disney World Corporation
III. How This Internship Related to Illinois State University
A. Marketing Management
B. International Marketing
IV. Which Classes Would Have Enriched My Experience
A. Foreign Language Classes
V. Now It�s Time To Say Good-bye . . .
VI. Appendix
A. Brand Essence
B. Custodial Host / Hostess Responsibilities
C. Seminar Objectives
D. College Program Activities
D - 1. Marketing Organizational Chart
D - 2. Marketing Department Seminar
D - 3. Independent Studies
V
1
WHAT WALT DISNEY WORLD REPRESENTS
I worked in several capacities while I was down in Disney World. I will address each of
these categories as I discuss the different areas in which I gained considerable knowledge from my
experience. Let me first describe the company for which I worked.
Walt Disney World is a very successful entertainment industry, but the corporation offers
much more than simple entertainment in order to entice guests to make the trek from all over the
world to visit the Disney Theme Parks. The Walt Disney World Corporation has a detailed brand
essence, located in Appendix A, which lays out the company�s plan to provide the very best in
guest service and entertainment.
I worked as a Custodial Hostess in EPCOT, a theme-park based on the discoveries of
mankind. This was the most internationally minded theme park, and I was exposed to
innumerable different cultures and languages - - it was a priceless experience.
WHAT I DID AND HOW I LEARNED
Traditions and Discovery Day
One of the most important ways to provide excellence in guest service and entertainment
is to make sure all cast members are working towards the same goal after receiving the same
preliminary training. In order to facilitate this behavior, newly-hired cast members go through
two separate days of training. The first day is called Traditions, where cast members learn about
traditions behind the Disney name. The next day of training is called Discovery Day, in which
cast members go to their area in Walt Disney World and become experts on their area, be it a
theme park, a resort, a water park, or some other on-stage location falling under Disney�s scope.
These two days are vital in establishing the necessary relations between the individual cast
members and the Walt Disney World Corporation so that company goals and objectives can be
reached....
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