Cigarrette Advertisements
Cigarrette AdvertisementsCigarette Advertisements
Advertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at a particular restaurant, spend the night at a distinguished hotel, or visit enjoyable family theme parks. The most prominent form of advertisement, however, are those ads found in magazines. Magazines house numerous ads for every different product imaginable. Advertisements that promote cigarette smoking cover dozens of magazine pages each month. With a variety of brands to choose from, including Marlboro, Kool, Winston, and Newport, advertisers compete with each other to target every age, gender, and career profession to successfully convert smokers to their brand of cigarettes. Before a person decides on what brand of cigarettes to purchase, he/she must ask and be able to answer one question; Which cigarette advertisement most effectively urges people to buy their brand of cigarettes?
The first cigarette ad that is attached is that promoting Winston cigarettes. This ad, taken from Mademoiselle magazine, is predominately targeted towards women. It is a two-page advertisement that reads, �I wanted a light, not his life story.� Below the quote there is a round, black �No Bull� stamp imprinted. On the opposite page there is a black and white picture of a woman smoking her cigarette. She is listening to the man sitting next to her incessantly talking. From the expression on her face the reader is able to assume that she is completely uninterested in what he has to say. Obviously annoyed, she is thinking to herself that all she wanted was a light. The twice-mentioned �No Bull� slogan that exists on both pages of the Winston advertisement adds great emphasis to the fact that Winston cigarettes contain 100 percent tobacco and no additives. Besides the fact that the advertisement is large, it also draws the reader�s attention through its color scheme. A box of Winston cigarettes is colored red and white; similarly, the quote is enclosed in a white box surrounded by red on both the top and the bottom, bringing further emphasis to the product at hand. The ad is strategically placed in the front half of the magazine. Aside from other advertisements on surrounding pages, there is also an article preceding the ad which deals with men and love. After reading such an article and then taking a glimpse at this ad a woman might think to herself, �Hey, if I smoke Winston cigarettes than maybe I will attract men as well.� Who knows, some women may even be interested in the man�s �life story.� Although the ad itself is a simple lay out, its significance does not go unnoted.
The second...
To view the complete essay, you be registered.