Business planning
Business planningTABLE OF CONTENTS PAGE
OVERVIEW........................1
ORGANIZATION OBJECTIVES...............2-3
INDUSTRY ANALYSIS....................3-4
BRAND NAME......................4
SITUATION ANALYSIS..................4-7
UNIQUE SELLING POINT.................7
ADVERTISING PLAN...................7
PERSONAL SELLING MESSAGE..............8-9
SUPPLIERS........................9-10
ACCEPTANCE OF GOODS..................10
BALANCE SHEET ANALYSIS...............10-12
ANALYSIS OF PROFIT AND LOSS A/C............12-14
PROJECTED CASHFLOW ANALYSIS............16
ESTIMATED LABOUR COST.................16-20
FUNDS FROM OTHER SOURCES..............20-22
CONCLUSION.......................20-23
PARTNERSHIP AGREEMENT...............at the end
OVERVIEW (executive summary)
The International Friendship Club is a variety entertainment and dining establishment located in Nicosia/ Cyprus. Our mission is to provide our patrons with a unique blend of entertainment while delivering a top quality launch and dining experience. We will do this by emphasising service excellence and the highest level of performance in all aspects of our operations and services. Our prominent services include entertainment, (trivia games, Playstation, cards, billiard and movies on projector). We also offer lunch, dinner, drinks and dancing to our customers.
Its two partners who have an equal share in ownership will operate the club. The partners are Vrahimis Boulos and Bilal Mustafa. The restaurant is ideally located in Makariou Ave. close to the Hilton Hotel in Nicosia. There it will be easily accessible to a large cross-section of consumers (students) and make it possible to provide people with a safe and controlled environment.
Our establishment brings a relatively new concept to the Districts hospitality industry. What we will provide is an ever-changing mix of entertainment to customers while serving all of their drinking and dining needs as well. We are somewhat of a way out club, in that we provide not only the drinking and dining needs of person going out but we also provide, in the same location and depending on the night, everything from dancing to competition games and also to a well movie experience. Because of its uniqueness to the marketplace in Nicosia, The International Students Club has an excellent opportunity to establish itself and become a force in the hospitality community in the District. This is partly because of the limited direct competition the company has to face. Although direct competition is limited, there are several establishments, which we feel, will pose competition to us in the market. They include The Syrian Club and the City Cafe
Despite the threats that the competition poses to the restaurant, we are still very confident in the ability of this concept and restaurant to thrive and succeed in the District.
ORGANIZATION OBJECTIVES
Since we are a new organisation,...
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