Books Online
Books OnlineOne might say that the business world is moving at a fast pace, a pace that is almost impossible to keep up with. This could be the result of the almighty Internet and the world of technology. In today�s society, technology has revolutionized how we as consumers make decisions and procedures regarding the process of consumption. The Internet has made many vast improvements within our culture, both online and off, which is allowing the average consumer to buy retail by using little to no effort. Online retailing is a fairly new industry, and new companies are jumping on the bandwagon at a very fast pace. This is causing competition to come into play, which is forcing online retailers to change their initial goals. Amazon.com was one of the first online retailers to introduce online book selling. Amazon started strictly as an online bookseller; however, through time they have evolved into the largest online retailer, offering over 16 million items for sale on the Internet. Only a few online retailers are a threat to Amazon; they are Borders.com and Barnes and Noble.com. The purpose of this paper is to focus on the online booksellers and how they are homogeneous within their market.
Online booksellers are booming within the market they stand, and with thousands of books to offer, why would the everyday consumer choose physical shopping over using the Internet? Could it be because they would rather feel the excitement personally and take advantage of the assistance provided by the book superstores, or would they rather shop within the convenience of their own home? The online booksellers offer just as many if not more selections on the Internet. They even offer reviews, both good and bad, suggestions and comments, and more information about the book at interest. Could online booksellers put the million dollar retail stores out of business? On a survey conducted, we found that out of 50 samples, 40 of them would rather shop for a book on the Internet. 25 of those 40 have already switched from physical bookstores to online shopping. We also learned that 16 out of those 25 used Amazon.com. 5 used Barnes and Noble.com, and the remaining 4 consisted of Borders.com and other small online booksellers.
The top three online booksellers are Amazon.com, Barnes and Noble.com, and Borders.com. Amazon.com is the number online retailer in the market; however, they recently had to swallow a stunning 124.5 million-dollar loss last year. With over 16 million items for sale through their web site, they try and stay focused on the book market because of their intense competition. As mentioned before, Amazon.com plummeted into the online retail market as a bookseller; however, management noticed an overwhelming demand for retail in general, which led to expansion. Expansion is what caused Amazon.com to lose money last year. Of the three major online booksellers, Amazon.com is the only...
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