Advertisment
AdvertismentAdvertisement relies of the use of languages and tone to persuade people to feel a certain way and hence would behave in a manner that they normally would not in the absence of the advertisement. Though this basic fact of marketing is understood by a majority of people, it is very difficult for anyone to be really aware of when marketing or the advertisement is actually at work unless one is paying very careful attention. In this sense, the ad ��Frame It�� is no exception. It advertises different types of framing services, using every possible way to appeal to the customers their offers of special services by providing diverse options for the customers to choose from.
To begin with, the method that the business selects to publicize its service emphasizes a concern about customers' ease of access. To place this ad on the Internet is a relatively expensive method compares to advertising this in the newspaper or even on the radio. However, web advertisement's advantages include a wider customer base, more extensive information can be placed, more detailed graphic, not to mention the display of the product can be more interactive with the potential customer. For instance, ��Frame It�� has the capability to be able to show these ceramic plates or mugs they sell in a three dimensional presentation of the product. These mugs or plates when advertised on the web could be rotated as if one is looking at it in the store. This allows the customer to get more thorough information about the product without having to go to a store. "Frame It" effort to provide this increased interaction for customers with their web product is notably a desire to cater to the customers' convenience of getting as much information as they can about a product at their fingertips.
Besides providing the ease of accessing their services, ��Frame It�� also addresses customer needs. In the very first sentence "Frame It is more than a frame shop that offers quality custom framing," the ad uses concrete, persuasive language to distinguish itself from other people who might be providing the same service. In the next sentence, "We also carry a line of ready made frames and our prices can fit any budget" several important needs are addressed. First of all, connotative language such as "a line of readied made frames" introduces the many different frames that are available. ��Frame It�� in the second sentence of its ad shows that it recognizes the importance of options to customers and tell their customers that they would like to be the ones to provide them with these choices. Another value that ��Frame It�� immediately zooms in on is the "prices that can fit any budget." Realizing that price is probably one of the biggest concerns of any shopper, the ad quickly assures customers that this business is sensitive to pricing. This declaration is in a sense abstractly informing the customers that the business has taken care of the money issue and as a customer, one really needs not to be too concern about it. The next sentence "Frame It is also a gallery that carries many of the currently popular artists, such as Terry Redlin, Dave Barnhouse, David Maass, Michael Sieve, and Larry Zach" shows a continued trend in using connotation language such as ��gallery�� to denote the wide selection that is available.
The ad, next, goes on to more details about the many products the business offers. With picturesque language such as "wooden keepsake boxes, ceramic plates, mugs and oak clocks. We carry octagon oak plate frames. . . Amish baskets, unique pedestal barn wood photo frames, hand made crocheted names doilies," the ad creates better images for the type of products they have. In addition to these descriptive words, there are also pictures of these products as well. ��Frame it�� has made certain that there would be no problem of imagining how their products look like in reality. In addition, the display of the catalogue follows with even more details about the products just in case the picture and first page synopsis is not adequate.
Before the catalog section is displayed, the ad gives something of a slogan. "We offer quality merchandise and your satisfaction is guaranteed." The use of emotive language throughout such as ��quality custom framing,�� ��quality merchandise�� and ��satisfaction guaranteed�� implies the message of thorough and special care that these people would give to their customers. The ad continuously remind the customers that they have their best interest in mind by carefully considering the customers�� needs as well as values.
Beyond the language, the format that this ad uses also follows the theme that the business has throughout the ad, its commitment to providing as many options as possible to the customers. This ad provides the different alternatives to contacting these people and making an order. There is an ��Order�� option in which one can uses the computer to place an order, providing that one needs a credit card to do so. There are also the business's address and phone number provided for any further question or should a customer prefers a little more personal as well as more interactive type of service.
The ad is overall effective. It uses typical marketing strategy such as making the customers feel that the business is sensitive to their pricing, option, and convenient needs. In terms of language, it uses a mixture of connotations and picturesque language to help potential customers imagine the products as well as understand the various options that they provide. The use of the ad's language is to be commented in that it does have a certain straightforward tone. This works to the ad's advantage in making it sounds more sincere and not simply like businesses that say anything or do anything to get people to spend their money. There is not anything too creative in this ad in terms of trying to crack a joke or come up with catchy slogans that make it stands out. However, this might not necessary be a bad thing. It certainly does not run the risk of potentially offending people who might feel attacked by the certain jokes.
Advertisement is recognizing as a very power full tools in today��s world. A good ad can dramatically draw an incredible number of customers, and extensively promote business grow. A bad ad, on the other hand, might not attract people instead it may detract people from using the business services or products. Overall the influence of advertisement is a significant, because it can control people��s thought. Therefore, designers of advertisement will always be able to find a place and this society, which will pay highly for their creative language.