Advertising Strategies
Advertising StrategiesAdvertisements that are featured in magazines feature both products and people. These ads can further be divided into the categories of �glamorous� products, like perfumes and clothing, and �nonglamorous� products, such as antacids and cleansers. In order for the advertisement to work effectively the product must be directed at the correct audience. Therefore, each of these products had patterns as to the type of product being sold and the attractiveness of the people used in the ad of the product.
One advertisement was for Calvin Klein�s One, a scent for men and women. This advertisement contained many attractive males and females. The males were naked and their genitals were covered by a bottle of One. They had perfectly chiseled bodies that glistened in the light. Each was posing as to accentuate a specific part of their body. The females were scantily dressed, as well. A black satin cloth that was waving in the wind was the sole thing that covered the women. The lighting reflected off of each of their lips. The aura of the ad was very sexual and sensuous.
An advertisement for the clothing store The Gap contained a highly attractive female. She had shoulder length hair blond hair and light blue eyes. She was sitting down with her legs crossed, dressed in a tight white shirt and a tight pair of blue jeans. Her smile was ear to ear and pearly white. In this ad the female was portrayed as the ideal beautiful woman, with blond...
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